AI agents are the hottest topic in sales technology right now. Every vendor is racing to add "AI agents" to their product. But what does that actually mean? And what should you expect?
Let's start with what AI agents aren't. They're not magic. They're not going to replace your sales team. And they're not going to solve problems overnight that humans have struggled with for decades.
What AI agents can do is handle the repetitive, time-consuming tasks that drain productivity. Data entry. Research. Follow-up scheduling. Meeting prep. These are the tasks that eat up 70% of a rep's day.
The best AI agents work alongside humans, not instead of them. They handle the busywork so humans can focus on what they do best: building relationships, understanding needs, and solving problems.
The key is to start with clear use cases and measurable outcomes. Don't deploy AI agents because they're trendy. Deploy them because they solve specific problems for your team.