Eighteen months ago, we set out to consolidate our GTM tech stack. We had 23 tools across sales, marketing, and customer success. The goal was simple: create a single workspace where revenue teams could do their best work.
What we learned changed how we think about this problem entirely. The challenge isn't technical—it's conceptual. Most tools aren't designed to share context. They're designed to own it.
Integration isn't unification. You can connect every tool in your stack with APIs and webhooks, but you haven't created a unified workspace. You've created a distributed system that happens to share some data.
True unification requires a different architecture. Instead of connecting existing tools, you need a central intelligence layer that all tools connect to. The workspace becomes primary; the tools become secondary.
This insight led us to rethink everything about how GTM software should work. And we're excited to share what we've built.