Notes from the
consumption era.

Field notes on customer success, RevOps, and the shift to revenue that's won and kept, one account at a time. From the team building a Success Agent™ for every account.

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Latest articles

91%
AI & RevOps

The CRM Data Quality Crisis: By the Numbers

91% of CRM data is incomplete. The real problem isn't hygiene. It's that the signals that decide an account never fit in a field.

By: Abhishek Gupta
Updated 27 Jul 2026 · 6 min read
AI & RevOps

GTM Metrics That Actually Matter Now

Activity metrics were built for an era of human effort. The numbers that matter now: NRR, time-to-value, and coverage.

By: Abhishek Gupta
Updated 27 Jul 2026 · 9 min read

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