Catch risk early. Find growth faster.
Act in your CRM.
Outcom finds the customer situations, churn risk and expansion opportunities missing from your CRM — and recommends the next best action.
Also on Salesforce records
OutcomChurn riskWeekly active teams fell from 14 to 9 after a reorg.
The group that drove 62% of usage at the last renewal has gone quiet, and no successor sponsor has been named on the record.
Three things Outcom finds early.
Each lands as an Outcom card on the HubSpot record — the claim, the reasoning behind it and the next steps. Your team accepts, changes or rejects it there, and Outcom remembers the decision. Salesforce works the same way.
See situations while they can still be changed.
Adoption slips, champions go quiet, commitments move.
OutcomSignalThe rollout has stalled, but the go-live date has not moved.
No new site has gone live in seven weeks, against a plan of two a month.
The deal still shows a 30 Mar go-live, unchanged since October.
The implementation lead left the programme on 18 Feb.
Ruled out: a logging gap — the last three sites reported normally.
Reset the go-live date on the deal.
Name a replacement implementation lead.
Re-plan the remaining eight sites with the sponsor.
Find new risk before it reaches the forecast.
New risk, with the evidence behind it, while the renewal is still open.
OutcomChurn riskThe renewal is at risk on commercial grounds, not product fit.
Core-module usage held steady — the product is not the problem.
Close both open escalations this week.
Map a new exec sponsor within 30 days.
Run a value review with procurement on core usage.
Find growth you have already earned.
Accounts at capacity, adding teams, or adopting new use cases.
OutcomExpansionThey have outgrown the contract nine weeks ahead of plan.
94% of contracted capacity consumed, nine weeks ahead of plan.
Two teams added 32 seats outside the original scope.
Two rate-limit events in 30 days — they are hitting the ceiling.
Ruled out: one-off backfill — daily volume has held for six weeks.
Brief the AE with the capacity curve.
Open a $96K uplift to close with the renewal.
Confirm the new teams' use case with the platform owner.
Your CRM is the system of record. Outcom is the system of action.
Two different jobs. Outcom runs alongside the CRM, not instead of it.
| Your CRM | Your Outcom | |
|---|---|---|
| Role | System of record | System of action |
| Context | Account data and activity | Continuous state across account, adoption and experience |
| Intelligence | Shows what happened | Predicts risk and growth — with reasons |
| Learning | Configured rules | Models that learn from decisions and outcomes |
| Action | Predefined workflows | Contextual next best action |
| Value | Activity completed | Business value accepted by your team |
The value is counted, not claimed.
We agree three measures before you start. Outcom counts only what your team accepted on the record, and only what your CRM did not already hold — measured against a baseline taken on day one.
Developing situations your team acted on that nobody had flagged.
Risk your team confirmed on accounts carrying no risk in the CRM.
Opportunities your team took forward that were not already in pipeline.
Every recommendation carries a decision — accepted, changed or rejected, with a name and a date. That record is the count, and you review it with us each quarter. Nothing is inferred, and no usage or activity metric stands in for it.
If your team does not accept it, it does not count.