Revenue services that produce outcomes

Less churn. More expansion. A more productive revenue team.

Outcom runs focused customer retention, expansion and AI consulting engagements for B2B SaaS companies, each aimed at one measurable improvement. In weeks, you have the analysis, the plan and the owners to deliver it.

Book a call →Explore the services

What each engagement targets

  1. 10%

    less revenue lost to churn

    Churn analysis · 2-4 wks→
  2. 10%

    more expansion revenue

    Expansion · 2-4 wks→
  3. 15%

    more revenue per rep, or CSM capacity

    Top performers · 4-6 wks→
  4. 20%

    of manual work identified to remove

    AI audit · 2-4 wks→
  5. 4 hrs

    back per person, every week

    AI enablement · 1-2 wks→

Our services

Each engagement starts with a clear target, measured against your own baseline. You get the analysis and the plan in weeks, and the results build as your team puts it to work.

01Churn analysis & customer retention

Cut revenue lost to churn by 10%.

The target: 10% less churned ARR over the next 12 months than the last 12. If you lose $4M a year, that's $400k kept.

We analyse your churned and renewed accounts, with their usage, renewal and engagement history, to find out why customers leave, which accounts are at risk now, and which interventions actually protect revenue.

In 2 to 4 weeks, you get
  • Churn drivers ranked by the revenue each one costs you
  • Early-warning indicators, and today's at-risk accounts in priority order
  • Retention playbooks: who acts, when, and how

2 to 4 weeksFor CCOs and VPs of Customer Success

Exhibit 1Churn analysis

Two drivers cause 55% of lost revenue, and both are visible months before renewal.

Share of churned ARR, last 12 months

DriverShare of churned ARRWarningRecommended intervention
Executive sponsor left31%5 monthsNew sponsor mapped within 30 days
Usage under 40% of contract24%4 monthsValue review with the economic buyer
Onboarding stalled at day 9017%9 monthsRe-onboarding sprint
Critical issues unresolved14%2 monthsExecutive escalation path
Budget or price14%WeeksMulti-year terms offered early
Churned ARR, last 12 months$4.2M

02Expansion revenue review

Grow expansion revenue by 10%.

The target: 10% more expansion bookings over the next two quarters than the previous two, starting with accounts you already have.

We review consumption, adoption, contracts and account history to find upsell, cross-sell and consumption growth your team hasn't pursued. Then we size every opportunity and prioritise it by revenue potential, buying signals and readiness to act.

In 2 to 4 weeks, you get
  • An expansion pipeline sized in revenue and prioritised by buying signals and readiness
  • The opportunities missing from your CRM, flagged
  • The evidence and next step for each account owner

2 to 4 weeksFor CROs and account management leaders

Exhibit 2Expansion review

Expansion potential is 70% larger than today's pipeline, hidden in seat, usage and contract data.

Expansion revenue available in the next 6 months, $M

In pipeline todayFound in the review
Current expansion pipeline2.0
Seats over contracted limit+0.5
Consumption above commit+0.5
Unbought modules, engaged accounts+0.2
New divisions, same buyer+0.2
Total potential3.4

03Top performer analysis for sales & CS

Make your whole team 15% more productive.

The target: 15% more revenue per sales rep, or 15% more capacity per CSM with retention held steady, within two quarters of the coaching plan starting.

We compare your top reps and CSMs with the median across calls, emails and CRM activity, isolate the behaviours behind the gap, and turn them into coaching your managers can run.

In 4 to 6 weeks, you get
  • The behaviours behind top performance, with evidence from your own team
  • Where the biggest improvement sits, team by team
  • Playbooks and a six-week coaching plan for managers

4 to 6 weeksFor sales and CS teams of 5 or more

Exhibit 3Top performer analysis

Top performers aren't more talented. They do four things far more consistently.

Share of deals or accounts where the behaviour is present

Median performerTop quartile
Three or more buyer contacts by stage 228% → 71%
Follow-up sent within 24 hours45% → 88%
Business case agreed before the proposal22% → 64%
Executive touchpoint every quarter (CS)30% → 76%
0%50%100%

04AI audit & readiness assessment

Find the path to taking out 20% of manual work.

The target: we identify and prioritise the opportunities to remove 20% of the manual work in your sales and CS workflows, with a 90-day roadmap to execute them.

We map how your revenue teams actually work, the tools you already pay for and how ready your data is. Then we rank every AI use case by economic value and feasibility.

In 2 to 4 weeks, you get
  • Ranked AI opportunities, each with an estimated value
  • Build, buy or use what you already own, for each one
  • A 90-day implementation roadmap

2 to 4 weeksFor CROs, COOs and RevOps leaders

Exhibit 4AI audit

Four use cases hold most of the value. Three can start with the data you have today.

Revenue-team AI use cases by value and feasibility

Economic value →
Fix data firstStart nowDeprioritiseQuick wins123456
Feasibility with current data →
  1. 1Renewal preparation7%
  2. 2Meeting prep and follow-up6%
  3. 3Account research and routing4%
  4. 4Forecast and pipeline review5%
  5. 5Contract paperwork2%
  6. 6Custom scoring models1%

Use cases 1 to 4 together: 22% of manual hours, indicative.

Percentages are shares of manual hours.

05AI training & workflow enablement

Give every rep and CSM 4 hours back a week.

The target: 4 hours a week per person, measured with a before-and-after time log once the workflows are in daily use.

We put AI to work in your team's daily routine: account prep, follow-ups, QBRs, pipeline reviews and research. Training is hands-on, on your real accounts, built around workflows people keep using after we leave.

In 1 to 2 weeks, you get
  • Two or three working AI workflows, built for your sales motion
  • Hands-on training on your own accounts
  • A shared workflow library your team keeps adding to

1 to 2 weeksFor sales and CS teams, managers included

Exhibit 5AI workflow enablement

Four hours a week move from admin and preparation to customers.

Time allocation of a typical rep or CSM, hours in a 40-hour week

Before
148963
After
187753
ActivityBeforeAfterChange
Time with customers1418+4
Account prep and research87−1
CRM updates and admin97−2
Follow-ups and notes65−1
Internal meetings330

Focused, fast, and light on your team.

We start with one business question and the minimum data needed to answer it. No integration project, no months of discovery.

  1. Day 1One business question

    A 30-minute call to agree the problem, the outcome and the target.

  2. Within 2 daysTargeted scope

    In writing, with the data we need: typically a CRM export, churned or expanded accounts, emails, call transcripts and adoption data.

  3. 1 to 6 weeksAnalysis and working sessions

    Frequent alignment with your leaders, so findings land as we go, not in a final deck.

  4. ReadoutThe plan, with owners

    Actions, owners, and how the target will be measured against your baseline.

And we stay with you.We're happy to keep reviewing the outcomes with you and fine-tune the plan as you move forward.

Operators, not generic consultants.

The Outcom team has run the forecast calls, the renewal reviews and the board meetings at enterprise software companies. We know which numbers matter, and what it takes to move them. We pair that judgment with our own data and AI capability, so analysis that usually takes a quarter takes weeks. Meet our leadership →

Not open-ended projects
A specific outcome

A clear target, agreed up front and measured against your baseline.

Not an army of consultants
Targeted scope

A small senior team on one question. No sprawling programme.

Not quarters of work
Weeks to a plan

A few weeks from kickoff to a plan with owners.

Not one-off slides
Continuous improvement

We review outcomes with you and fine-tune the plan as you go.

Questions, answered.

Which engagement should we start with?

The one tied to the number that worries you most. Revenue walking out: churn analysis. Growth from existing customers has stalled: the expansion review. Big gaps between your best people and the rest: top performer analysis. Unsure where AI fits: the AI audit. Team ready to use AI daily: workflow enablement. We'll confirm the fit on the first call.

What does a churn analysis include?

Outcom's churn analysis looks at the customers you lost and the ones you kept, across usage, renewals, support and engagement history. It ranks churn drivers by the revenue each one costs, identifies early-warning signs and how far ahead they appear, lists your at-risk accounts in priority order, and sets out a retention playbook for each risk.

What is an AI audit for sales and customer success?

An AI audit, sometimes called an AI readiness assessment, reviews how your revenue teams work, the tools you already pay for and the state of your data. Outcom ranks every AI use case by economic value and feasibility, recommends whether to build, buy or use what you own, and delivers a 90-day roadmap aimed at removing 20% of manual work.

How do the targets work?

Each engagement names its target and the baseline up front, for example churned ARR over the last 12 months. In a few weeks you get the analysis and the plan. The improvement comes as your team acts on it over the following months, and we review the outcomes with you along the way.

What data do you need?

Only what the question needs. Typically a CRM export, lists of churned, renewed or expanded accounts, emails, call transcripts and product adoption data. No integration project.

How much does it cost?

Each engagement is priced up front and quoted in writing within two days of the first call. The price depends on the size of your team and the data involved.

How do you keep our data safe?

We work under NDA, with read-only access to your data. See Security & Trust.

Bring us the business problem.

Tell us the number you want to move. We'll come back with the right engagement, its scope and its price.

  1. Within a day, we reply to book a 30-minute call.
  2. On the call: the problem, the target and the data we need.
  3. Within two days: scope and price, in writing.
  4. In weeks: the analysis and a plan with owners.

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